Category Archives: Uncategorized

Inputs, outputs or outcomes – which do YOU measure?

Engaged yesterday in a LinkedIn discussion with self-confessed marketing anarchist John Lilly about the difficulty of setting success-based contingency fees for marketing projects, I was reminded that one source of considerable tension between marketers and their  management teams is misalignment … Continue reading

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Embracing the digital future

Last year, Oxford Economics released an excellent and thought-provoking report, identifying four ‘Digital Megatrends’ for the year 2015.  According to the report, we can expect the following to occur over the next few years: Mobile devices will reach ubiquity; Cloud … Continue reading

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Social media regulation: the shape of things to come?

On January 4th, the Office of Compliance Inspections and Examinations (or ‘OCIE’) of the Securities and Exchange Commission issued a National Examination Risk Alert on Investment Adviser Use of Social Media. While the Alert in itself is of limited direct … Continue reading

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Strategic alignment: are you all on the same page?

At a seminar a few weeks ago, I happened to bump into a former colleague whom I hadn’t seen for many years.  Over a pleasant cup of coffee, we shared a few anecdotes about the ‘good old days’ – but … Continue reading

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Branding for legal firms

Last week, Scott Goodson – chairman of the advertising agency Strawberry Frog* -  posted a guest article on the Forbes magazine blog on the topic of Brand Building For Law Firms.  In the article, Goodson relates a conversation with a … Continue reading

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A lesson in miscommunication

Back in April, 1.8 million people placed ticket applications for the London 2012 Olympics.  Inevitably, many were disappointed – so the organising committee implemented a ‘second chance’ system for those who had failed to secure tickets first time around. And … Continue reading

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Social media use in professional firms

There’s probably no topic more likely to stir up debate among professional services marketers right now than social media – judging at least by the number of webinars, round table discussions and other events that we all seem to find … Continue reading

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