Tag Archives: professional services firms

Inputs, outputs or outcomes – which do YOU measure?

Engaged yesterday in a LinkedIn discussion with self-confessed marketing anarchist John Lilly about the difficulty of setting success-based contingency fees for marketing projects, I was reminded that one source of considerable tension between marketers and their  management teams is misalignment … Continue reading

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Social media regulation: the shape of things to come?

On January 4th, the Office of Compliance Inspections and Examinations (or ‘OCIE’) of the Securities and Exchange Commission issued a National Examination Risk Alert on Investment Adviser Use of Social Media. While the Alert in itself is of limited direct … Continue reading

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